Search Engine Optimisation
Organic Search (traffic from search engines like Google) is often the dominant source of traffic to websites, and it usually drives some of the best quality traffic for organisations. Monitoring your site’s health through ongoing SEO is critical.
Our approach to ensure capabilities that scale with your business.
Google Analytics Audit
Having accurate data at your fingertips empowers you in infinite ways: from measuring the success of your new website to understanding the ROI of your latest marketing campaigns. We’ll set up and audit your Analytics account to ensure your data is accurate and relevant to your organisation’s objectives.
If you’re not clear what you’re trying to measure, you end up with data for data’s sake, with no ability to analyse and improve. Our approach is to work with you to establish your website’s objectives, KPIs and metrics tied back to your wider organisational goals. We’ll get to the heart of the numbers that matter, and we’ll help you measure and visualise that data.
Google Tag Manager
Google Tag Manager is a free tool that allows you to track everything from resource downloads to e-commerce transactions on your website. We’ll help you track all the important tasks users carry out on your site or app.
Our interactive dashboards, built to your specification, enable you to tell stories with your data, and make decisions. Whatever it is you need to see, we’ll build you a dashboard that works for your organisation.